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Revenue from advertising and from subscriptions or sales of newspapers, periodicals and books, 1963 and 1964
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| 1963 | 1964 | |||||
|---|---|---|---|---|---|---|
| Net revenue1 from- | ||||||
| Advertising | Subscriptions and sales | Total | Advertising | Subscriptions and sales | Total | |
| $ thousands | ||||||
| Newspapers and periodicals | ||||||
| Newspapers, daily | 187,619 | 67,460 | 255,079 | 195,894 | 71,520 | 267,414 |
| Retail | 96,419 | - | - | 101,654 | - | - |
| Classified | 40,074 | - | - | 43,164 | - | - |
| National | 51,126 | - | - | 51,076 | - | - |
| Newspapers, national weekend | 17,039 | 9,466 | 26,506 | 15,708 | 8,021 | 23,729 |
| Local | 2,41S | - | - | 1,864 | - | - |
| National | 14,627 | - | - | 13,844 | - | - |
| Newspapers, weekly, semi-weekly, tri-weekly etc | 24,879 | 5,740 | 30,618 | 28,483 | 6,301 | 34,784 |
| Local | 19,215 | - | - | 21,430 | - | - |
| National | 5,664 | - | - | 7,053 | - | - |
| Controlled distribution weekly newspapers | 697 | 22 | 719 | 922 | 76 | 998 |
| Local | 635 | - | - | 855 | - | - |
| National | 62 | - | - | 66 | - | - |
| Magazines of general circulation | 17,320 | 8,122 | 25,442 | 17,818 | 8,748 | 26,566 |
| Telephone and city directories2 | 432 | 1,790 | 2,221 | 440 | 1,982 | 2,423 |
| Trade, technical, professional and financial publications | 24,933 | 5,561 | 30,494 | 26,400 | 6,825 | 33,224 |
| Agricultural publications | 5,617 | 942 | 6,559 | 5,551 | 949 | 6,501 |
| Religious publications | 338 | 4,046 | 4,384 | 463 | 3,250 | 3,714 |
| School and collegiate publications | 44 | 1,138 | 1,182 | 50 | 826 | 877 |
| Fraternal publications | 402 | 402 | 804 | 375 | 418 | 794 |
| Juvenile publications | 29 | 480 | 508 | 31 | 378 | 409 |
| All other periodicals | 1,485 | 1,838 | 3,323 | 1,424 | 2,669 | 4,093 |
| Total, newspapers and periodicals | 280,833 | 107,006 | 387,838 | 293,561 | 111,962 | 405,523 |
| Books | ||||||
| Books published and printed | - | 9,796 | 9,796 | - | 10,941 | 10,941 |
| Books published only | - | 17,626 | 17,626 | - | 19,620 | 19,620 |
| Total, books | - | 27,122 | 27,422 | - | 30,561 | 30,561 |
| 1. Net revenue from advertising excludes commissions paid to recognized advertising agencies and all cash discounts; net revenue from subscriptions and sales excludes commissions paid to indirectly employed sales agents who are not regular employees. | ||||||
| 2. Excludes telephone directories published by telephone companies. | ||||||
| Source: Statistics Canada, Canada Year Book, 1967. | ||||||
